← Back to templates

Advertise

Put your link in front of people building a business

The ModelStack blog publishes practical articles on financial models, operating procedures, fundraising and running a small company. You can buy a placement in an existing article, or have us write a new one. Prices are fixed, checkout is self-serve, and if we cannot run your placement we refund you in full.

Rate card

Every placement comes in two link types. Tagged links carry rel="sponsored". Followed links are ordinary links with no qualifier. You choose per order.

PlacementTaggedFollowed
Link insertionYour link and one sentence, added to an existing article you choose. $150 $250
Link + short paragraphA short paragraph we write around your link, added to an existing article you choose. $225 $350
Guest postA new article written from your brief, with up to two of your links. $300 $450
Sponsored articleA full article we research and write, published on the blog and linked from a related post. $450 $650
Brand mention (no link)A short mention of your brand, with no link, added to an existing article you choose. Billed by Stripe invoice: email support@modelstack.digital with your brand, the article and your billing company. $99

Prices in US dollars, paid once by card through Stripe. Placements stay live for as long as the blog runs, with a minimum of 12 months.

How it works

  1. Order and payPick a placement and a link type, give us your URL and anchor text, and pay by card.
  2. We check the linkThe page has to load, and it cannot fall under the list below. If it does not pass, you are refunded in full and told why.
  3. We write and publishWe write the copy around your link so it reads as part of the article. Long exact-match anchors are shortened to five words. Usually live within a day.
  4. You get the live URLWe email you the page once we have checked your link is on it with the link type you paid for.

Articles carrying a paid placement show a short line at the top: “This article contains a paid placement.”

Terms

What agencies usually ask before ordering.

  • Supplied articles. We do not publish agency-supplied or client-written articles. Everything on the blog is written by us, from your brief.
  • Drafts and payment. There is no pre-payment draft step. Payment is by card at checkout, and if we cannot run your placement you are refunded in full.
  • Turnaround. Usually live within a day of payment. We email you the live URL once we have checked your link is on the page.
  • How long it stays up. Placements stay live for as long as the blog runs, with a minimum of 12 months.
  • If we remove it. If we remove a placement within those 12 months for a reason not caused by you, we refund you pro rata or move it to another article.
  • Disclosure. Every article carrying a placement shows a visible line at the top: "This article contains a paid placement."
  • Links. Guest posts and sponsored articles carry up to two of your links; link insertions and paragraphs carry one. Each link is tagged rel="sponsored" or followed, whichever you choose at checkout.
  • Fees. The rate card price is the whole price, paid once by card through Stripe, with no added fees.

What we do not accept

These are checked automatically, before you pay and again after. Copy we write is always non-explicit.

  • Crypto and forex scams. Guaranteed-return schemes, token presales, signal sellers and "fund recovery" services.
  • Malware, phishing and cracked software. Anything that harms the reader who clicks.
  • Weapons. Firearms, ammunition, weapon parts and explosives.
  • Illegal drugs. Controlled substances, darknet markets and prescription drugs sold without a prescription.
  • Payday and predatory lending. Credit aimed at the people least able to absorb a bad deal.
  • Hate. Content that attacks people for who they are.

We also do not link through URL shorteners or redirect services. Give us the final destination.

Order a placement

Link type

The existing article your link goes in.

Where we send the live URL.