Privacy Policy

Last updated: October 19, 2026

1. What We Collect

When you make a purchase, we collect:

• Email address — to deliver your files and provide purchase support
• Name (optional) — if provided during checkout
• Payment information: processed by Stripe; we never see or store your card number

When you sign up for the newsletter or a free template, we store your email address. When you use the support chat, we receive the messages you type.

When you visit the site, analytics and advertising tools record usage data: pages viewed, the site that referred you, device and browser type, approximate location from your IP address, and actions such as clicking a Buy button. These tools are listed in section 3, and the cookies they set in section 4.

2. How We Use Your Data

• Deliver purchased files via email
• Send replacement download links if requested
• Process refunds
• Respond to support inquiries and chat messages
• Measure which pages and ads lead to visits and purchases

We do not send you marketing email unless you opt in, and we do not sell or rent your personal data. Usage data is shared with Google and Meta through the tools below, which they process under their own privacy policies, including to measure and improve ads.

3. Third-Party Services

We use the following services to operate:

• Stripe: payment processing (Stripe Privacy Policy)
• Cloudflare: site hosting, form storage, and Cloudflare Web Analytics (Cloudflare Privacy Policy)
• Google Analytics 4 and Google Tag Manager: site analytics (Google Privacy Policy)
• Meta Pixel (Facebook): measures visits and checkouts that come from our Facebook and Instagram ads (Meta Privacy Policy)
• Google Customer Reviews: after a purchase, may ask whether you want to review your order; shows our seller rating badge
• Anthropic and Google Gemini: generate the replies in the support chat from the messages you send
• Google Workspace: email delivery via Gmail SMTP

4. Cookies and Your Choice

When you first visit, a small banner asks you to accept or decline cookies. Until you choose, advertising cookies are off for everyone and the Meta Pixel is not loaded. We use Google Consent Mode v2: ad storage, ad user data and ad personalization are denied by default everywhere until you accept. Analytics storage is denied by default if you are in the European Economic Area, the United Kingdom or Switzerland, and allowed elsewhere until you decline.

• Accept all: allows Google Analytics, Google ad measurement and the Meta Pixel.
• Decline: Google tags run without cookies and send only anonymous, cookieless pings; the Meta Pixel never loads.

You can change your mind at any time with Cookie settings here or in the footer of any page. We keep your choice in your browser's local storage; if you clear it, we ask again.

If you accept, the site sets these cookies:

• _ga and _ga_11Z416CM2Q (Google Analytics): tell visits from the same browser apart; they last up to 2 years. The checkout link also carries this anonymous ID so a purchase can be matched to the visit that led to it.
• _fbp (Meta Pixel): links visits to ad clicks; it lasts up to 90 days.

Stripe sets its own cookies on the checkout page for fraud prevention. The site also uses your browser's local storage to remember small choices, such as your cookie choice or closing the email pop-up. You can also block or delete cookies in your browser settings; the store and checkout still work without them.

5. Data Retention

We retain your email and purchase records for as long as needed to provide support and comply with legal obligations (typically 7 years for financial records). Download links expire automatically after 7 days. You may request deletion of your personal data at any time by emailing privacy@modelstack.digital.

6. Data Security

All data is transmitted over HTTPS. Payment data is handled entirely by Stripe's PCI-compliant infrastructure. Download links use HMAC-SHA256 signed URLs that cannot be forged or reused after expiry.

7. Your Rights

You have the right to:

• Request a copy of the personal data we hold about you
• Request correction or deletion of your data
• Opt out of any marketing communications

To exercise any of these rights, email privacy@modelstack.digital.

8. Children's Privacy

Our products are intended for business professionals. We do not knowingly collect data from individuals under 16.

9. Changes

We may update this policy as our practices evolve. Material changes will be posted here with an updated date.

10. Contact

Questions about your data? Email privacy@modelstack.digital.